Brochures are extremely effective marketing tools for all kinds of companies. They lend credibility to a business by presenting and explaining its products or services, company line & other unique selling points in a compelling way. Since, they portray an essential role as a publicity tool it is important that they are designed professionally & printed in high quality. This article will give you some key tips on brochure printing & design.
The brochure should be developed to look professional, eye-catching and informative at the same time. There should be a correct proportion of text and images, and the colours should be employed judiciously. All the elements like fonts, borders, images etc. should blend perfectly. In addition to being coherent and reader friendly, the brochure must also be good looking and not cluttered.
While designing the brochure, aspects related to brochure printing should also be thought about in detail. It is suggested to get a test print of the designed brochure to get an idea of how the final result will appear before clearing it for a mass print job.
The design should be created taking into account the brochure printing fund allocation. It's a good idea to choose black and white printing if your budget is small, as it will turn out to be more cost-effective than coloured printing. If you are not pulled back by budget and are looking for colorful brochures, then materials that are thick and have a sheen should be used, as they enhance the beauty of colour prints. Even if you are creating a compact brochure with both sides printed, then make sure that the paper is strong and its thickness is sufficient so that prints on either side don't overlap or smudge against each other.
Looking for rebates from the printer makes good sense if brochure printing is being done on a large scale. However, never sacrifice quality, as you do not want to create a negative impression of your business on prospective customers.
The brochure should be developed to look professional, eye-catching and informative at the same time. There should be a correct proportion of text and images, and the colours should be employed judiciously. All the elements like fonts, borders, images etc. should blend perfectly. In addition to being coherent and reader friendly, the brochure must also be good looking and not cluttered.
While designing the brochure, aspects related to brochure printing should also be thought about in detail. It is suggested to get a test print of the designed brochure to get an idea of how the final result will appear before clearing it for a mass print job.
The design should be created taking into account the brochure printing fund allocation. It's a good idea to choose black and white printing if your budget is small, as it will turn out to be more cost-effective than coloured printing. If you are not pulled back by budget and are looking for colorful brochures, then materials that are thick and have a sheen should be used, as they enhance the beauty of colour prints. Even if you are creating a compact brochure with both sides printed, then make sure that the paper is strong and its thickness is sufficient so that prints on either side don't overlap or smudge against each other.
Looking for rebates from the printer makes good sense if brochure printing is being done on a large scale. However, never sacrifice quality, as you do not want to create a negative impression of your business on prospective customers.
